Snoop Dogg is a very outspoken cannabis advocate. He is also the owner of a celebrity cannabis brand known as Leafs by Snoop! Leafs by Snoop has been operating for several years now. However, his company did not file the paperwork for trademarking the brand until late last year. It was then that the intellectual property in which they were looking to trademark came into question from a legal standpoint.
The Branding of Cannabis vs. Hockey
It seems as if some aspects of their branding are a little too similar to others. In particular, too similar to that of the renowned Toronto Maple Leafs Canadian hockey team. The team has been in opposition of Leafs by Snoop branding since 2016. When Leafs by Snoop officially filed their trademark paperwork in July of 2018 Maple Leaf Sports & Entertainment started pursuing legal action and in December officially filed paperwork challenging the trademark.
There are two main similarities between the Leafs by Snoop brand and that of the Toronto Maple Leafs hockey team. The first similarity is the very distinct and unique spelling of “Leafs.” In traditional English language, the plural of leaf isn’t “leafs” but rather leaves. The second similarity is the logo which features white text over a leaf design. The Toronto Maple Leafs logo utilizes abroad leaf design that is more to the likings to the Canadian flag and a maple leaf. The Leafs by Snoop logo, however, features a white text design over a seven-point leaf that is obviously a direct homage to the cannabis plant.
According to the hockey franchise, the similarities in appearance and spelling “could lead to confusion.” For a hockey team that has been around for over a hundred years with what the team quotes as “a large fan base” you would think confusing it with a cannabis brand that’s only been around for a couple years would be quite unlikely. It sounds like the Toronto Maple Leafs and the Maple Leaf Sports & Entertainment Company need to smoke a joint of Leafs by Snoop and just call it a day!