From musicians to pro athletes, many household names have publicly spoken about their support for cannabis. Many celebrities are also venturing into the industry itself and offering products for consumers and patients alike. Brands like Willie’s Reserve, Whoppi & Maya, and Leaf’s by Snoop are becoming almost as commonly known as the individuals behind them.
The most recent celebrity to make the news regarding cannabis is none other than Seth Rogen. While Seth Rogen has been out of the cannabis closet for quite some time, news recently broke regarding a partnership in which he has undergone with one of the most well-known names in the global cannabis industry. In a press release on March 27th, Seth Rogen let the world know that he and his filmmaking partner Evan Goldberg are partnering with Canopy Growth to release a new cannabis product line by the name of Houseplant.
Houseplant is the result of not only years of dedication, but profound love and respect for the plant according to statements from Seth and Evan in the official press release.
“Houseplant is a passion we’ve brought to life through drive and dedication. Every decision we’ve made for the business reflects the years of education, first-hand experience and respect we have for cannabis.” – Seth Rogen, Co-Founder of Houseplant
“We are so proud to be launching in Canada, our home. After spending five years diligently preparing for the launch of this company, we’re excited to be able to share our passion for cannabis with Canadians in this way.” – Evan Goldberg, Co-Founder of Houseplant
The first strain to launch will be their Houseplant Sativa set to hit the market next month (April 2019). Throughout the year, Houseplant Hybrid and Houseplant Indica along with soft gels and pre-rolls will also become available across Canada. Provincial retailers and online suppliers in British Columbia will be the first to offer Houseplant to consumers.
Canopy Growth Seeing Massive Growth in Canada’s Cannabis Industry
Canopy Growth is the king of the jungle within the Canadian market, and they have seen tremendous success over the last few years. Their portfolio includes names such as Tweed, Spectrum Cannabis, DNA Genetics, Tokyo Smoke, and Van der Pop.
Here are some of their recently announced collaborations and investments.
- March 21st, Canopy Growth released a press release stating that they had acquired hemp company AgriNextUSA to help accelerate expansion in the United States.
- On March 2nd, Canopy Growth released an announcement stating that they had teamed up with the NHL Alumni Association to research concussions and cannabinoid therapies for former NHL players.
- February 28th, Canopy Growth announced that they had signed on Martha Stewart in an advisory role to assist with a broad line of new product offerings.
- In January, Roottie, announced that Canopy Growth had obtained nearly $350,000 worth of shares in Tokr LLC.
- In an official press release from January 14th, Canopy Growth announced that they had received a hemp license in the state of New York and would be establishing commercial operations in the U.S.
Seth Rogen’s Continued Support of Cannabis
From Pineapple Express to Houseplant, Seth Rogen is no stranger to the cannabis culture. Not only has he shown his love and support for cannabis through his acting, but he has also been a strong advocate for cannabis reform.
In 2007, Rogen was the “Stoner of the Year,” according to High Times magazine. This is an honour which receives recognition by NORML at their annual conference. Coincidentally, Rogen is a standing member of NORML and has been for several years. Additionally, in a 2009 interview with Playboy, he was able to express his concern with the legal system where he stated the following in an interview:
“When I first came to L.A. I got caught smoking weed on a beach in Malibu and had to go to court. It was the craziest thing ever. I was thinking, ‘We’re in Los Angeles. There are probably 400 people getting murdered at this second, and these two cops are taking an hour to write up my court summons for smoking a joint on the beach.’ That just seemed so fk’n ridiculous to me.”
A collaboration between Canopy Growth, a leading Canadian cannabis company, and one of the biggest cannabis supporting celebrities out there is sure to be fruitful for all parties. With a focus on consumer education, this also includes the consumers they serve. If you get the chance to check out the Houseplant Sativa, we’ed love to hear your thoughts!
To learn more about Houseplant, check out the official website here.