We all can relate that sometimes after you blaze the next thing that hits you is a case of the munchies. Well, some researchers are looking into statistical data such as junk food sales in correlation with legalized cannabis. The University of Connecticut and Georgia State University are researching the effect legal cannabis has had on junk food sales.
The Question at Hand
On October 17th, 2018, Canada legalized adult use recreational cannabis across the country. Since this time more Canadians have been comfortably and legally enjoying cannabis than ever before. Does this mean they are eating more Hickory Sticks, Coffee Crisps, Kinder Eggs and Ketchup Chips? Are they hitting more fast food joints like Mc D’s, KFC and Harvey’s?
In the United States, Colorado legalized recreational cannabis, and fast food restaurants there saw an increase in business. To determine whether legalization has a direct effect on junk food sales, researchers Alberto Chong and Michelle Baggio used data from the Nielsen Company along with marketing databases from the University of Chicago to seek an answer.
In particular, the study monitored junk food sales of ice cream, chips, and cookies and came up with the following results.
- Cookie sales increased by an average of 6%
- Chip sales increased by 6.6%
- Ice cream sales increased by 5%
Along with other data they determined that “legalizing adult use marijuana leads to an increase in sales of junk food.” This seems to be a little biased but I guess it all depends where you look.