As the world warms up to the idea of legal weed, many weed-minded entrepreneurs are branching into products that are all about enhancing the cannabis experience. Better smokable flower, high-end edibles, and micro-dose mints and lozenges are all surging to the market before becoming legal, but there are many other sectors that evolving and it’s time to get caught up.
Cannabis & Sports
While the image of being couch-locked seems antithetical to athletics, cannabis for some has become part of their training. The market for cannabis for athletes is small right now but the increasing number of 420-supportive clubs, gyms, and athletic associations and leagues is sure to help it grow. If every product category in the sports nutrition and protein market increases until 2020 and beyond, cannabis edibles that help long-distance endurance athletes stay in the zone and recovery products that stimulate the appetite and decrease inflammation present so many opportunities for innovation and growth.
Cannabis & Spas
The global wellness industry increased reached $3.72 trillion market status in 2015 and the cannabis-centric portion of it is only just being developed. Experts firmly believe there’s a natural market in building brands, products, and experiences around cannabis’ health and wellness properties.
Boutique Bud Brands
Growers are aiming for higher quality and higher price per pound, which might require cannabis to be positioned similarly to expensive wine, coffee and chocolate. Organic and eco-conscious cannabis, high-end packaging and a brand story are all essential ingredients of the boutique bud brand. And high-quality starting materials make for high-end concentrates being processed with using fewer solvents and more refined techniques.