Coffee and cannabis, now there’s a pairing that is a hit! If CBD were a lady, consumers would be saying “when they come through they need a girl like you!” Cannabidiol AKA CBD is a non-psychoactive or non-intoxicating plant compound known as a phytocannabinoid produced by cannabis. The CBD you hear about being legal across all of America is derived from industrial hemp. Industrial hemp is hemp containing less than 0.3% THC. The amount is so minuscule it produces no noticeable intoxicating effects in consumers. The trend of CBD infused beverages is one that caught on and has grown like a weed. CBD infused water, coffee, and tea are growing in popularity.
The Super Bowl Commercial That Made Cannabis History
CBD is becoming so popular in fact it even secured an epic commercial slot during the Super Bowl. The very first ad for cannabis to ever be aired in history during a Super Bowl game was featured during Super Bowl LIII. Flower Power and Baristas Coffee Company, Inc. will be promoted their signature blend of CBD coffee during this iconic moment! This CBD coffee also came with a touch of sugar on the side giving consumers the ability to send a message of 120 characters to Maroon 5 the halftime headliner at Super Bowl LIII!
The One That Didn’t Air But Should Have
You may have heard that a cannabis commercial tried to get a spot in the Super Bowl and was denied. This is true. Perhaps, the commercial was denied because it was too emotional for this event. It featured patients and real people rather than focusing on enjoyment and bliss such as that created by coffee or watching the NFL’s spectacular moments during the Super Bowl when your brain is flooded with anandamide aka the bliss molecule.
Face It, It’s All About the Commercials
Some people don’t even watch the game to see two sports teams go head-to-head to see who’s the champion at the end. There are people out there that watch the show for nothing more than half time. Super Bowl halftime shows are where the magic is for them. Having the perfect snacks and hors-d’oeuvres and watching all of the most prominent commercials to be released create their bliss. Regardless of why you watched the Superbowl this year, one thing is clear, cannabis finally made the mainstream with a CBD coffee commercial which aired during halftime of Super Bowl LIII!