Every once in a blue moon a great new product hits the shelves for consumers. With cannabis legalization gaining more traction across the United States, it’s a high time for cannabis-infused products to start shining under the light of the moon.
Legendary Blue Moon beer inventor Keith Villa along with his wife Jodi have created a fantastic beer named, Ceria.
Armed with Ph.D. from Belgium in brewing science, Keith Villa is no stranger to beer or hops. Villa started his career working with Molson Coors where he created and helped launch the now famous beer, Blue Moon. Seeing as how many people accredit Blue Moon for taking off the craft beer industry, it looks like Keith Villa is about to make the next big move in a budding new industry.
Beer Minus the Beer
So just what is cannabis beer? Some people might call it marijuana beer. However, it is not like traditional beer as you know it, as cannabis beer does not contain any alcohol. Current laws and regulations do not allow the combination of cannabis and alcohol to be sold together. Cannabis-infused alcohols are only allowed to be consumed in private. So for now, if you want to get your hands on a can of this brew, you’ll have to do a beer run to a local Colorado cannabis dispensary.
But cannabis-infused beer could be the next big hit! Keith has a good sense of what people like when it comes to their intoxicating pastimes. He brought out a good point where he was quoted in a CBS News article saying the following.
“Any kind of smoking is really not socially acceptable and having a beer with cannabis is socially acceptable, you can even toast people with our beers because, in the cannabis world, there are gummies and chocolates, but let’s face it. When people are getting married, you can’t toast the bride and the groom with a gummy bear.”
Cannabis infused foods and beverages are a sector of this new legal green industry that has seen exponential growth. Consumers across the country are showing interest in cannabis-infused beverages. The options are almost endless from CBD water and coffee to THC infused beer and much more still to come.